Trademarks

Taco Bell will fund your Taco Tuesday—unless you’re in NJ

Taco Bell will fund your Taco Tuesday—unless you’re in NJ

EDISON, N.J., Aug. 12 (ZFJ) — To celebrate its trademark battle win, Taco Bell will fund Taco Tuesday celebrations in all U.S. states except New Jersey, the company announced on Tuesday, Aug. 8. On Tuesday, Sept. 12, Taco Bell, partnering with DoorDash, will spend $5 million to cover orders from participating Mexican food vendors. “Taco Tuesday belongs to all who make, sell, eat, and celebrate tacos, and this Free-For-All will not only thank taco fans who supported the cause, but also spotlight local restaurants and vendors who can now embrace Taco Tuesdays without fear of legal action,” said Taco Bell U.