Taylor Swift tops 2023 Spotify global streams
Taylor Swift performs at a concert as part of her Eras Tour on Aug. 9, 2023. WIKIMEDIA COMMONS/Paolo Villanueva
Dec. 28 (ZFJ) — Taylor Swift became Spotify’s top global artist of 2023 with over 26.1 billion streams worldwide, announced the music streaming platform in its 2023 Wrapped campaign on Nov. 29.
She dethroned Bad Bunny, who’d held the title for the past three years. Coming in second place, he had a “standout year” with his new album nadie sabe lo que va a pasar mañana. The Weeknd, Drake, and Peso Pluma also made the top five.
“Um ok this is unreal?? I just wanted to say to anyone who listened to my music this year, anywhere in the world, thank you,” wrote Taylor Swift on her social media accounts. “Getting named Spotify’s Global Top Artist in 2023 is truly the best birthday/holiday gift you could’ve given me.” She added that her song “You’re Losing Me (From The Vault)” was released on streaming platforms.
2023 Wrapped graphic listing Spotify’s top 10 artists globally by streams. SPOTIFY/Handout
The 2023 Spotify Wrapped reflects the musical tastes of over 574 million users around the world.
“Musically, 2023 was defined by the return of major female pop stars, sonic diversity that topped the charts, and a global music atmosphere that gave rise to powerful genres,” said Spotify.
Miley Cyrus’ “Flowers” became the top song of the year with more than 1.6 billion streams globally. SZA’s “Kill Bill” and Harry Styles’ “As It Was” took second and third. Jung Kook’s “Seven (feat. Latto)” was fourth, and “Ella Baila Sola” by Eslabon Armado and Peso Pluma was fifth.
2023 Wrapped graphic listing Spotify’s top 10 songs globally by streams. SPOTIFY/Handout
Bad Bunny’s Un Verano Sin Ti became the most-streamed album of the year for the second year in a row with over 4.5 billion streams globally. Taylor Swift’s Midnights was second, and SZA’s SOS was third. The Weeknd’s Starboy took fourth, and KAROL G’s MAÑANA SERÁ BONITO took fifth.
2023 Wrapped graphic listing Spotify’s top 10 albums globally by streams. SPOTIFY/Handout
In other trends, Spotify observed that many Gen Z listeners participated in the genreless/genre-hybrid trend, moving between many different genres.
Regarding individual events, Eurovision had a significant impact—”Tattoo” by winner Loreen and “Cha Cha Cha” by runner-up Käärijä reached the top 10 global chart the day after the final. Streams of Rihanna’s music spiked over 640% after the singer’s halftime performance at the Super Bowl, and streams of Spotify’s Barbie Official Playlist increased by almost 1,560% after the movie’s release. In addition, 200,000 “break-up” playlists were created on Valentine’s Day.
The Indian classical instrumental music, Afrobeats, and Mandopop genres saw significant growth in 2023.
“Coastal cowgirl,” pickleball, “tomato girl,” Roman Empire, and “girl dinner” trends made appearances throughout the year.
References
- Spotify - 2023 Wrapped - https://newsroom.spotify.com/2023-wrapped/
- Spotify - The Top Songs, Artists, Podcasts, and Listening Trends of 2023 Revealed - https://newsroom.spotify.com/2023-11-29/top-songs-artists-podcasts-albums-trends-2023/ (ARCHIVE)